Blog

Pitch Perfect: The Seven Essential Elements of the CEO Pitch

This article originally appeared on Forbes Getting people excited about your company is part of the modern-day mandate for today’s CEOs And...

Read More

The 5 Podcasts That Are Getting It Right

This article originally appeared on Forbes The first podcast everyone told me that I must listen to was This American Life Then Serial And...

Read More

Why This New Company Believes The Key To Engagement Starts With Asking Good Questions

This article originally appeared on Forbes Audience engagement and one’s “attention time” is the metric to watch these days An engaged...

Read More

5 Tech Execs Share Why Thought Leadership Is Worth Their Time

This article originally appeared on Forbes Thought leadership is an overused word, but there’s a reason that everyone is clamoring to own it...

Read More

The 3 Things That Need to Be In Your Communications Strategy This Year

Narrative Data Content Wait, not one of those things mentions headlines and pitching reporters! Are these really necessary Yes, and...

Read More

Should You Start A Podcast?

While you might think the market for podcasts is already saturated and impossible to break through, in reality, more people than ever...

Read More

The Brand Equity Index

“How do you quantify the value of a brand” This question often comes up when executives are deciding whether it’s time to invest...

Read More

The Metrics You Need To Measure PR

In today’s data-driven world, like any marketing channel, PR and communications strategy needs to be metric driven-- it just not against the...

Read More

5 Ways To Know It’s Time To Bring In a PR Firm

Perhaps you've been lucky enough to have friends pass you a reporter inquiry now and then, or someone on your team likes to write and...

Read More

Why Content Is Key For PR

One of the biggest shifts I’ve seen since starting SCG six years ago is the growth in content as a PR channel Content used to refer to onsite...

Read More

3 T’s of StartUps That Stay in the News

Have you ever seen startups that seem to be everywhere in the news Their announcements are well-covered Their founders’ expert opinions are...

Read More

What is a Tech Startup Really Paying a PR Firm to Do?

One of my clients recently wrote an article about building his business without VC funding With all of the discussion about how a startup can...

Read More