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The Metrics You Need To Measure PR

In today’s data-driven world, like any marketing channel, PR and communications strategy needs to be metric driven-- it just not against the...

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5 Ways To Know It’s Time To Bring In a PR Firm

Perhaps you've been lucky enough to have friends pass you a reporter inquiry now and then, or someone on your team likes to write and...

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Why Content Is Key For PR

One of the biggest shifts I’ve seen since starting SCG six years ago is the growth in content as a PR channel Content used to refer to onsite...

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3 T’s of StartUps That Stay in the News

Have you ever seen startups that seem to be everywhere in the news Their announcements are well-covered Their founders’ expert opinions are...

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What is a Tech Startup Really Paying a PR Firm to Do?

One of my clients recently wrote an article about building his business without VC funding With all of the discussion about how a startup can...

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When Do You Respond to Competitors in the Press?

Timeliness is a key factor in building a strong media presence Knowing when and how to respond to news is a critical part of PR  But when is...

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How to Use Content to Drive Press

I recently wrote an article for Forbes on The New PR: How Content Supercharges Press   The connection between content and press is a question...

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