Blog

How Birchbox Will Stay True To The Brand People Love, Even In The Aisles Of Walgreens

This article originally appeared on Forbes As 2019 kicks off, many are predicting that retail is looking up So what does it take to be a...

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When Your Brand Goes Off Course: What Executives Can Learn from Sheryl Sandberg

This article originally appeared on Forbes Say what you will about Sheryl Sandberg, but in 2013 when she published the bestselling...

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10 Newsletters By Female Founders And Leaders That Could Help You Thrive In 2019

This article originally appeared on Forbes In 2018 companies continue to look for ways to cut through the noise, create mindshare, and...

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15 Tech Founders On The First 30 Seconds Of A Winning Pitch

This article originally appeared on Forbes The ability to grab someone’s attention is one of the most valuable skills for a startup founder...

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Build Awareness For Your Tech Company Without Busting Your 2019 PR Budget

One of the biggest concerns I hear from #tech CEOs and CMOs as they embark on 2019 strategic planning (and are looking back on 2018) is wasting...

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Welcome Deborah Roth, formerly of OpenX, Pandora, LendingTree and IAC.

I am pleased to share  that Communications Specialist Deborah Roth will be working with RAISE CG as a Media Strategist and Senior...

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Media Worthy But Not Media Ready? Now What?

What if you’re doing all the right things—have all the right work, the clients, the wins, but you’re not ready to share those proof points...

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How Soul Cycle, The Wing, Harry’s and Other Top Companies Are Using Their Company Platform For Good

This article originally appeared on Forbes As some of the savviest companies are showing us, it’s no longer enough to talk about what you do...

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The New Landscape of Impact

What matters to consumers is not just what your company does, but what it stands...

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Selling Your Vision And Other Advice From One of Christie’s Top Auctioneers

This article originally appeared on Forbes Lydia Fenet spends 70 to 80 nights a year on stage selling big-ticket items to raise money for...

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How Brands Are Incorporating Purpose (And It Has Nothing To Do With Mother’s Day Tweets)

This article originally appeared on AW360 On the heels of Mother’s Day, how many companies will we see this week post campaigns about their...

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Be Transparent And 3 Other Musts For Your Communications Strategy

This article originally appeared on Forbes What will it take to put your company on the map in 2018 You likely gave some thought to this...

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